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PUBLIC RELATIONS

In addition to your relationship with the media, an effective cause-marketing program such as supporting a local non-profit organization can significantly raise consumer preference for your product. In fact, a recent Cone & Roper's trend report (2001) found that 81% of adults are more likely to switch brands to support a cause they care about.

SMS is pleased to evaluate non-profit organizations and develop a program where your company not only improves its brand image but also supports a cause consistent with the firm's values. SMS also provides traditional public relations services such as press release writing.



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